"Their team made it a point to understand the 'product' they were designing for, and ensured that it was consistent with the fundamental aspects of our system. They listened to our comments - and made sure that each design worked on and off line. It was a pleasure dealing with Dragonfly. "

Dr. Eric Glover,
NEC, Inc.

 

Taylor Photo Brochure- Designing a big look for a small business

Overview

Well known Princeton, New Jersey photo studio and lab Taylor Photo came to Dragonfly looking for a quality marketing piece. Because of their many different services, they needed something flexible. Currently, Taylor Photo's marketing materials have a "we do everything" approach. Professional photography has been given a backseat, even though it brings in the most billings. Most of all, the design had to be top notch. Bad design would equal bad photography.

Challenge

Dragonfly had to sort through hundreds of transparencies and CDs produced by Taylor Photo. The chosen photography had to reflect the broad range of subject matters they are known for in the industry, have a consistent color scheme, and a similar tone. But the piece could not present Taylor Photo as a 'jack of all trades' photographer. Their lab services such as development, Photoshop work, and digital prints needed to be incorporated. Included in the marketing piece would be a flexible price list that can be customized without appearing to be an afterthought. And Dragonfly needed to complete all of this on a low budget.

Solutions

Synthesizing all of this, Dragonfly designed and produced a multi-page brochure highlighting the photography of Taylor Photo. The focus was placed on Taylor's specialty with architectural photography as the lead images. Smaller portrait product shots were included in the layout, and the images worked together as a design unit. They worked with a smaller sheet size to incorporate two brochures on a press sheet to save printing costs. A pocket on the back cover was created for sample sheets and price lists. Dragonfly designed a matching price sheet and 8x10” glossy sheet so Taylor Photo could customize the sheets themselves, allowing flexibility to the piece. This allowed sales reps to present a custom package to their client while maintaining a cohesive design. And included at no extra charge were customized 5-color business cards done on the print sheet's unused extra space.

Results

The marketing piece put Taylor Photo's photography on to a whole new level. The design brought out the quality of their work in a professional way with flair. Lab services were worked into the layout as a value-added service, which gave a fuller impression of Taylor Photo's wide range of expertise. Reaction was so good that the initial print run of 5,000 ran out within months. Truly a dazzling debut. View the final brochure.

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