"your design team is very responsive to our requests and delivers excellent work ... It seems like you’ve covered everything and organized our website very clearly "

Maria Novak
Marketing Communications Manager, Photomedex pharmaceutical and sugical products

HEALTHCARE WEBSITES

Current trends in healthcare Websites.

The direction of medical and pharmaceutical website design

In the last 12 years, there have been some major changes in the healthcare Website market. Pharmaceuticals in particular have evolved their Web presence from product focused Websites, to sites dedicated to specific conditions. Television advertising is in tune with product Websites and print advertising. Hospital and medical centers have also moved their marketing attention to individual departments, like cancer treatment and heart centers. This individualized focus plays into the growing trend for online users who want more specialized information, especially when researching healthcare options.

Your source for pharmaceutical, dermatological, consumer OTC, and medical Website design.

Dragonfly Interactive offers professional Web design, advertising and production services to the healthcare, clinical research and pharmaceutical industries. Since 1998, we have developed various medical websites for clients in New Jersey, and across the country. Our services encompass design, Web development, Flash animations/demos, online advertising and email campaigns.

At Dragonfly Interactive, design is not just something on a 'what we do' list, but rather it's the focus of our business. Our design solutions help your product or service cut through the online clutter while offering a unique online experience for your target audience. We believe that design is what grabs a user's attention, keeps them focused, and validates the site's content. These three areas are key to the success of today's Websites.

Dragonfly develops custom design solutions, created by experienced art directors. We've stayed away from the trend of using pre-built design templates, and instead develop unique designs based on branding and marketing objectives.

Our Healthcare clients

Healthcare industry clients have always been a part of or business. Our very first client in 1998 was a Princeton, NJ dermatological company, and we've expanded to other healthcare fields since. Some of our past and current healthcare clients are Photomedex, Novartis, NeoStrata, OSG Norwich, Genesis Pharmaceuticals, St. Francis Medical Center, and Esprit Pharma.

Content Management Systems and Dynamic Website functionality

A clear message and focused design may be the key elements to attracting an audience, but without relevant and timely content, they won't stay for long. To get the most from your site, Dragonfly develops custom content management systems (CMS) that allow our clients to edit their Website. In addition to content, our site also allow you to track and manage data, such as customer contact info, physician's addresses, and sales materials. Our systems are easy to use, expandable, and do not require the use of any code. We believe in simple, clean user interfaces that are intuitive to use so that you can focus on communicating with your target audience.

In addition to CMS, Dragonfly develops custom functionality to further enhance your Website such as online research tools, email marketing tools, user databases, training modules, marketing libraries and other custom systems. As with our content management, these are all custom solutions built specifically for your needs.

To get a sense of our creative abilities, check out the website section of our portfolio.