"Dragonfly brings a fresh design perspective to our work, while adhering to our branding guidelines. It's clear from the start that their team takes the time to research and understand our complex products"

Jessica Bott
Product Manager, LexisNexis

HOW WE MANAGE A WEB PROJECT > Plan :: Design :: Develop :: Launch :: Market

Phase 3: Develop

Production is often the most time consuming stage of a Web project. It involves all of the necessary tasks to develop the final pages, such as coding, graphic production, copywriting, and back-end Web development. The larger the project, the more time is required.

At this level, the client can be involved in many ways. Approval phases will be set up for production templates and major sections. If we're developing new content, an approval plan will be in place to review the pages being written. This can be as simple as obtaining the latest product information or developing original copy. We will manage the flow of content in an effective, time efficient manner that keeps the project on schedule and on budget.

Establishing the right imagery is key to the production process. Many Website projects require us to work with a client's existing library of product and marketing images. At times, photography is required for a new product or to replace existing low quality images. Dragonfly works with local photographers to capture quality images. Our experience in managing photo shoots helps get the best results from each photo session.

Another major production item is back-end Web development, which includes content management systems, database development, e-commerce, etc. While these systems constitute a major production effort on our end, most client involvement is reserved for reviewing the final stage functionality. Some extensive systems require back and forth feedback as the functionality comes to life. Most of the back-end systems we develop are custom, which offering any level of flexibility to adapt to client needs. Custom solutions also give clients the ability to add new functions down the road without being locked in to a turn-key package.

Next Page >> Phase 4 - Launch