"Dragonfly brings a fresh design perspective to our work, while adhering to our branding guidelines. It's clear from the start that their team takes the time to research and understand our complex products"

Jessica Bott
Product Manager, LexisNexis

HOW WE MANAGE A WEB PROJECT > Plan :: Design :: Develop :: Launch :: Market

Phase 4: Launch

We often involve clients in the testing stage to work out any issues that come up with the final site. Improvements are often made to the content, as the site is reviewed in its final form. This stage also involves some automated processes, such as checking links and file locations. For larger sites with higher budgets, we would involve a third party company to conduct usability testing in a controlled environment.

Proofreading is a key element of the final testing stage. We often ask the client to be involved in a final read through before the site is transferred to a live server.

There is a great deal of technical testing to be done with any new back-end system created for the site. This involves putting the systems through user testing- entering and retrieving data on a regular basis. Any technical bugs are reported and corrected during this phase, as well as any usability improvements that may be needed. Visual testing is done across Windows and Macintosh platforms and across Microsoft and Firefox browsers.

During this stage, we will manage the transfer of domain names and/or transferring files and accounts from any testing servers to live servers. All final links are re-checked on the live server along with the testing of back-end systems and server e-mail functionality.

Registering the site with the major search engines and appropriate business directories is the final step. Keyword and Meta tags are incorporated early, usually in the copywriting phase.

Next Page >> Phase 5 - Market