Dragonfly is a Princeton-based design agency specializing in Website and marketing solutions. We're not a large firm with layers of overhead, nor are we a start up with little to show. Our size and experience allows us to offer the personal service and top-level design that few firms can match.
We've been in business since the late 90s, and have a good grasp on what's trendy and what will stand the test of time. Communication, usability and market research are the core principals that our projects are based on. These are items never go out of style.
What makes us different?
We learn your business so we can plan for success.
At Dragonfly, understanding your business is a constant process that is reflected in our work. With every new client, we go further by studying the competition, researching the industry, analyzing current marketing efforts, and defining your audience. Designs develop from this learning are focused and appropriate to your specific industry. This results in website that are effective, unique, and exceed your marketing objectives.
Our design philosophy
We believe in strategic design that communicates the right message for your business.
We feel strongly that most companies are beyond "getting online" and are in need of establishing an image that sets them apart from the competition. We design with your future in mind, knowing that as your business grows, new opportunities emerge. Our designs are flexible for future growth and stay focused on your marketing objectives, providing a clear path to the information needed by the target audience.
Our Web development process has been refined in the last eleven years of online business. New clients often ask what's involved in a working relationship with us, and we are glad to explain Our Methodology in detail.
Diversity in industry
Adapting to contrasting markets keeps our designs fresh and our solutions unique.
Exposure to different businesses, industries, and audiences gives us a strong advantage as designers. We gather from our experiences and develop an original perspective to problem solving. Diversity in industry allows us to offer unique solutions that set you apart from the competition.
We've worked with clients in the financial, pharmaceutical, telecom, software, real estate, legal, retail, technology, charity, athletic, and motorsports industries. We enjoy the challenge of expanding our services to new industries and to flex our creative abilities.



