"Their
team made it a point to understand the 'product' they
were designing for, and ensured that it was consistent with the fundamental
aspects of our system. They listened to our comments - and made sure that
each design worked on and off line. It was a pleasure dealing with Dragonfly.
We received positive feedback on the new logo within weeks of adding it
to our new site."
Dr. Eric Glover,
Chief Scientist
NEC, Inc.
Dragonfly Interactive is a small design studio in the Princeton, New Jersey area. For over eight years, we've been providing effective, strategic design solutions for our clients. Our projects have ranged from large Dynamic Web sites to electronic presentations to magazine advertising. No matter what size project, our clients benefit from design work that sets them apart from the competition.
What makes us different?
Most design agencies claim that learning a client's business
is their first step on any project. With Dragonfly, understanding
your business isn't just a step, it's a constant process that's challenged
through every aspect of a project. With every new
client,
we go
further
by studying
the competition,
researching
the industry, analyzing current marketing efforts, and defining the
target audience. This information is applied throughout the design
and production
process
to assure that
our work
exceeds
your objectives.
Beyond learning your business, we take an extended effort to plan and structure your project well before the design process begins. This starts with defining your business and creative needs, structuring your project on paper (via wireframes and outlines), and setting a realistic schedule. By taking these extra steps in the beginning, our designs stay on-target and focused on your objectives.
Our design philosophy
We believe in strategic design that communicates the
right message for your business. Our
designs
stay focused on your marketing
objectives, and provide a clear
path
to the
information
needed
by
the target audience.
Diversity in industry
Exposure to different businesses, industries, and audiences gives us a
strong advantage as designers. We gather from our experiences and develop
an original perspective to problem solving. Adapting to diversity keeps
our designs fresh and our solutions unique.
We've worked with clients from the traditional world of financial, pharmaceutical and legal businesses as well as progressive businesses such as sports products, motorsports, technology, adventure travel, consumer products, and kids marketing.
Overall we enjoy the challenge that new industries bring. We hope to keep expanding our exposure to new and different types of business so that our creative abiliities can grow along with our exposure.
Location
Dragonfly's studio is located in Lawrenceville, NJ, just down the road
from historic Princeton on Rt. 206 in Mercer county. Our central New
Jersey location allows us to easy access to I-95 and the NJ Turnpike.
We are also close to the NJ Transit Northeast Corridor line which gets
us to New York City in less than an hour to Penn Station or the World
Trade Center Path station. Philadelphia is also an hour away by car
or SEPTA. We are also equally close to Newark International Airport
and Philadelphia International airport, both are less than an hour
away via car or train. Bucks country Pennsylvania is less than 15 minutes
away via I-95.
Rich Angermiller
Creative Director
Rich started Dragonfly Interactive after nine years at local
design agencies. Holding design/technology positions since the infancy
of the
web, he has developed
a unique blend
of skills. His knowledge covers creative design and marketing as well
as an extensive range of web technologies.
Rich designs web usability and information architecture along with creative
direction and client services. Our clients have benefited from his ability
to articulate technical and design aspects of a project while managing
the overall objectives.
Patrizia McCarthy
Senior Art Director
Pattie joined Dragonfly five years ago to expand our design capabilities
both in print and online. She brings over 15 years of design agency
experience from the retail consumer market. She has art directed for
high profile clients such as Kraft General Foods, British Airways, Novartis
Pharmaceuticals, Dial, Panasonic, and Nestle. In addition to design,
Pattie possesses an equal amount of experience managing photo shoots,
illustrators and client relations.
©2008 Dragonfly Interactive, LLC All Rights
Reserved
2633 Main Street • Suite 202 • Lawrenceville, New Jersey • 08648 • 609.896.5960
Professional Web designers in the Princeton, NJ area. Web design firm, Web designer, Flash, eCommerce and Web development company. Marketing, advertising and print design. New Jersey, Trenton, New Brunswick, Bucks County, Mercer County, and Pennsylvania area. Online ad banner campaigns, creative briefs, advertising campaigns, PowerPoint presentations, multi-media. Creative copywriting and editing. Ad agency