OUR WORK

GP Technologies

Developing a new online persona to shake up a predictable market

THE CHALLENGE:

Help a B2B consulting company stand out in the traditional world of HR; across all digital, and social efforts.

THE DETAILS:

Developed a strategic plan for a new satirical/humor environment that highlights the ridiculousness of current management techniques

The environment was based on a new cartoon charter/world called Pete Purpose

The cartoon series made fun of current employee perks; highlighting issues while raising awareness

For more interaction, we developed a custom online game show “Name that Perk”

The site allows disenfranchised employees and HR managers to sound off in a fun, comedic way; sharing silly perks and ineffective ideas from their work. The campaign stars a newly developed character “Pete Purpose”, who highlights the ineffectiveness of perks at his company. His presence is the mouthpiece of the site, as well as the star of a weekly satirical comic series on the topic.

The idea was developed to softly promote GP Technology’s ‘Employee Purpose’ consulting business. Using humor was a first for this market, and helped the client stand out from their competitors in a very unique and memorable way.