OUR WORK
The Capacity Group Insurance
THE CHALLENGE:
Create a new brand that’s modern, representative of the company’s purpose while being ambiguous enough to not represent a particular insurance type
THE DETAILS:
Developed a visual brand that represents the three major sectors of the business (insurance, financial, and underwriting)
Logo was developed to easily adapt to all media, from print to small social icons
Brand was executed across all print collateral and digital media
Sub brands were standardized into the new format
Developed new short-read content for better digital and social media use
Developed brand guidelines and standardization