OUR WORK

The Capacity Group Insurance

THE CHALLENGE:

Create a new brand that’s modern, representative of the company’s purpose while being ambiguous enough to not represent a particular insurance type

THE DETAILS:

Developed a visual brand that represents the three major sectors of the business (insurance, financial, and underwriting)

Logo was developed to easily adapt to all media, from print to small social icons

Brand was executed across all print collateral and digital media

Sub brands were standardized into the new format

Developed new short-read content for better digital and social media use

Developed brand guidelines and standardization