OUR WORK
The Capacity Group Insurance
Creating a new brand that brakes out from the expected
THE CHALLENGE:
- Create a new brand that’s modern, representative of the company’s purpose while being ambiguous enough to not represent a particular insurance type
THE DETAILS:
- Developed a visual brand that represents the three major sectors of the business (insurance, financial, and underwriting)
- Logo was developed to easily adapt to all media, from print to small social icons
- Brand was executed across all print collateral and digital media
- Sub brands were standardized into the new format
- Developed new short-read content for better digital and social media use
- Developed brand guidelines and standardization