OUR WORK

The Capacity Group Insurance

Creating a new brand that brakes out from the expected

THE CHALLENGE:

• Create a new brand that’s modern, representative of the company’s purpose while being ambiguous enough to not represent a particular insurance type

THE DETAILS:

• Developed a visual brand that represents the three major sectors of the business (insurance, financial, and underwriting)
• Logo was developed to easily adapt to all media, from print to small social icons
• Brand was executed across all print collateral and digital media
• Sub brands were standardized into the new format
• Developed new short-read content for better digital and social media use
• Developed brand guidelines and standardization