OUR WORK

The Wall Street Journal Pro

Re-inventing the business demo

 

THE CHALLENGE:

  • Turn a flat, 50+ page PowerPoint presentation into something as unique and exciting as the product

 

THE DETAILS:

  • Analyzed the supplied PowerPoint file; pulling out key points of difference to visualize
  • Designed and presented keyframes to illustrate the new look and video format
  • Wrote a new script based on product’s the points of difference that worked best in a fast-paced video format
  • Created new infographics and screen designs that emphasized the uniqueness of the product
  • Developed all animation in Adobe Animate, converted to video
  • Edited stock music track to emphasize visual points of the video

  • THE RESULTS:

    A new self running video that emphasizes the product’s points of difference in ways that PowerPoint could not. Client now has a more dynamic and flexible sales tool that gets results!

 

Supporting Business Graphics